Fashionable Religion

"The wearing of the veil doesn't have to be controversial," said Aziz Saliha, who stocks Noor D'Izar products in her Brussels clothing store.

"The debate around the veil is much politicized and it's just clothes, so that's what we want to do, bring the headscarf back into the fashion world where it belongs," Saliha said.

They look for the high-fashion, but overlook the contradiction. It’s quite honourable to advocate tolerance, cosmopolitan values by turning the hijab or Muslim headscarf into a stylish accessory for all women – Muslim or not. Nevertheless, the project seems highly contradict the essence of the hijab, synonym of modesty, lack of vanity and purity.

Muslims - moderate or not- should follow a line of conduct because without it, the proper definition of the veil could be erroneous, or even, meaningless.

From a business view, this fashion accessory is quite innovative and appropriate knowing that there is a context and a message behind it.The designers want to expand the market overseas and above beliefs,but the thing is, if or even if, the two Belgium designers attached a religious context in this veil, it might be productive but also counterproductive, regarding the selling zone.